Press Release

FOR IMMEDIATE RELEASE

Pole Velocity Dance And Fitness Receives 2013 Best of Chicago Award

Chicago Award Program Honors the Achievement

CHICAGO April 11, 2013 -- Pole Velocity Dance And Fitness has been selected for the 2013 Best of Chicago Award in the
Dance Studios category by the Chicago Award Program.

Each year, the Chicago Award Program identifies companies that we believe have achieved exceptional marketing
success in their local community and business category. These are local companies that enhance the positive image of
small business through service to their customers and our community. These exceptional companies help make the
Chicago area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2013 Chicago
Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both
internally by the Chicago Award Program and data provided by third parties.

About Chicago Award Program

The Chicago Award Program is an annual awards program honoring the achievements and accomplishments of local
businesses throughout the Chicago area. Recognition is given to those companies that have shown the ability to use
their best practices and implemented programs to generate competitive advantages and long-term value.

The Chicago Award Program was established to recognize the best of local businesses in our community. Our
organization works exclusively with local business owners, trade groups, professional associations and other business
advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S.
economy.

SOURCE: Chicago Award Program

CONTACT:
Chicago Award Program
Email: PublicRelations@awardprogram.org
URL: http://www.awardprogram.org
News Article by Nicole Ebat, Student at Loyola 2010

She spends her days tapping at computer keys, caught in the luminosity of the screen—and Catwoman, but this is
Angela Reininga’s story.  
The 4-foot-11-inch woman has hair and personality to make up for her stature:  fiery, voluminous and flowing.   Some
think of Reininga as an accountant and some the owner and teacher of Pole Velocity, a pole dance company she runs
out of her home, but all will say she is a woman with a playful spirit.
“Angela is probably the person who most surprises me with what makes her tick.” said co-worker Theresa Zych.
“Quiet country girl she is not.”
Reininga comes from a peaceful, conservative family in Evansville, Ind. who always supported her dance habits in
ballet, jazz and tap.  But when Reininga turned to pole dancing three years ago, she didn’t think they would
understand.  “I didn’t tell my family that I was into pole until well after my business was up and going.  In the end, they
found out from MySpace,” she said.
Her brother-in-law had seen a news report warning of the dangers of the internet. “For some reason, he decided to
look me up on MySpace,” said Reininga, who uses her business name as her screen identity.  Reininga does have
her name attached to her MySpace account, however, making a search easy.
“On Christmas Eve, we were sitting on the couch and all of a sudden he says ‘so, what’s with this pole thing on
MySpace? You should have just told us!’ “I was really startled”.
She started to describe the benefits of pole dancing, but her brother-in-law had already done his homework.  “We
don’t care!” he told her.  Reininga’s sister now has a pole of her own and a five-year-old daughter who can scale her
way to the top.
She’s still working on her mom though.  “My mom knows it’s good, but still doesn’t quite get it,” she said. Reininga
says her mom doesn’t have any problems with her pole dancing, but she doesn’t know much about the activity.
When Reininga first picked up pole dancing as an exercise, she was forced to learn from videos that did little more
than give the names of tricks and spins.  But she was intent on improving her upper body strength and learning a
new skill.  There just weren’t any studios with people to coach her through the complicated movements, which is why
she decided to open Pole Velocity Dance and Fitness.  But it was a slow start for her.
“I had a really tough time in the beginning,” she said “People didn’t quite know what it was or why a woman would
want to do it.”
At the time, the women who did take classes from her weren’t telling anybody about it.  But Reininga has grown from
one bachelorette party a month to up to 16 classes a week with numerous parties and private lessons thrown in.  She
attributes the rise in business partially to pole dancing’s growing exposure in the general populace.
“She’s a survivor for sure,” said Zych “I envy her that she hasn’t let slow business times get her down.”
A thing like a little recession isn’t going to be enough to stop Reininga, says Linda Stewart, who, at 50, is Reininga’s
oldest student.  “She’s very friendly, enthusiastic and promotes a fun atmosphere, she’s very supportive and
encouraging.” said Stewart “I especially like that she is always willing to take a picture of me when I’ve finally learned
and can execute a difficult [move].”
Reininga’s students attend Pole Velocity because of the studio space just as much as because of the teacher.
“Since she teaches the classes out of her home, I don’t have to worry about creepy guys looking at me while I
practice,” said Ashley Downey-Easter, another student.             Reininga emptied out the living room of her small, one
bedroom apartment in Ravenswood to create an intimate, relaxing space.  Gleaming, hardwood floors allow students
to spin around poles with ease while providing enough traction to prevent spills.   Bright windows lining one side of
the room are covered with sheer, rusty fabric edged with beads that rustle in the breeze.  A wavy, Moroccan henna-
lamp is placed in each corner, giving off just a touch of romantic glow.
Opposite a row of mirrors, three poles reach between the floor and ceiling.    Reininga explained that she didn’t have
to destroy her apartment to install these poles--they’re completely portable and safe.
The poles are secured by screwing the metal adjuster to fit between the floor and the ceiling, locking the pole into
place.  Her favorite feature of her poles?  They’re flexible.  By rotating a tiny screw, she can turn the poles from static
to spinning so her students can “spin as long as they want” until they choose to stop.
Sure, the poles are obvious, but there’s something much more prominent and favored by Reininga’s students: her
shoe collection.
A wooden case full of what can only be deemed as “stripper stilettos” lines the hall.  There are 20 pairs in this case
alone with a tower of shoe boxes leaning against it.
Another procession of lustrous platforms lies beneath the window.  Other colorful pairs are sprinkled throughout the
room as decoration.
But Reininga insists there’s a reason for the shoes.  “I am 4 feet 11 inches tall, but in my platforms I am 5 feet 6 inches
tall--I wear them so I can get more height and spin more.” she said “Most shoes are vinyl, so they stick better to help
you climb the pole.”
Reininga says many students take time to admire her stockpile of shoes in between classes.  Stewart remarked that
Reininga reawakened her love of “sexy, pretty shoes.”
So, why does Reininga have so many?
“I love shoes and there are hundreds to choose from and so many different styles.” she said “So why not?”
In the mean time, keep your eyes peeled for this pole kitten accountant--she may come home as your next pole
dancing champion one day.
March 28, 2009
Interview with Kim Doerner, Journalism at Medill Graduate School at Northwestern University
Have Fun ~ Build Strength ~ Be A Diva
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2013 Best of Chicago Awards in the Dance Studios